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Udemy - The Perfect SEO Audit in 2018: Screaming Frog SEO Spider

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Description

This is a highly recommended Site Audit tool that is a
must-have for any serious SEO work! It indexes your entire site and creates a spreadsheet of all your pages and their
SEO elements. Plus it finds broken links, bad tags and much, much more.Before optimizing any website, it helps to have a
big picture view of the website. How many pages does it have? How are the titles and meta
descriptions? Are there broken links? Site audit software is required for this job. What
does Screaming Frog SEO Spider do? It “crawls” through your whole website and creates a list of all your
internal pages. It tracks:

 Crawl level
 Internal and Outbound links per-page
 Keyword elements
like Title and Description and their lengths.
 HTTP status codes
 Exports your
data to a spreadsheet
 Finds duplicate pages with duplicate content
 Tracks the Meta Robots tag so you can
find the noindex, nofollow problems
 Measures file size
 Tracks Page Depth level (how many links from the
homepage)
 Organizes Inlinks and Outlinks to any given URL
 Tracks the Follow and NoFollow status of all
links
 Custom Source Code Search – find anything you want in the source code of a webstie
 XML site

First, I index the whole website (as I show you inside) and save the results as the “before” crawl.
This is helpful to demonstrate to a client what changes I have made to a website in the future, by having a snapshot of
the website before I started. Site Audit software is essential for any SEO job.

Second, I get the big picture
of a website’s SEO elements and find what needs updated or fixed. Screaming Frog SEO Spider collects the vital
SEO elements for each page during the crawl: title, description, keywords, H1, h2 etc. This
makes it easy to examine the whole website and see what needs to be updated. I like to make sure that every page has
unique title and descriptions using this tool and also see if the H1 tags are used and the
meta keyword is not being abused. Then, I review the lengths of the titles and descriptions
and make sure there aren’t ones that are too long or too short. Keep in mind, I try to get all this info out of
Google Webmaster tools first, before I use the Screaming Frog website audit tool.

Third, I use it to find and
fix broken links within a website. Websites, especially older and larger websites, often have many interior links that
are broken. Screaming Frog makes it easy to find pages that are generating 404 errors and then it shows you every page
on the website that links to that 404 page so you can fix all the links. Additionally, it also shows you 301 redirects,
so you can update internal links to point to the new and actual location of the pages instead of being redirected. This
is called the “canonical URL” and any link that doesn’t point to it should be corrected. My goal is
to fix every single 404 and 301 page!

Fourth, I use it to find and fix broken links pointing to external
websites. One of Screaming Frog’s website audit reports shows external links and their http status. This allows
me to fix an 301 redirects and especially in links resulting in a 404 page. I believe that Google may dislike websites
with lots of bad out-going links and also web pages with bad external links. Plus, broken links frustrate visitors and
reduce your credibility.

Screaming Frog is for indexing a website with less than 500 pages. It works on PC,
Mac or Linux.
Who is the target audience?

 Online Marketers
 Everyone with a Website

SEO Marketers & Engineers
 Brick & Mortar Businesses
 Everyone with a Product
 Video Producers
who want to rank their videos higher in Google
 Link Builders
 Bloggers
 Content Creators who want to get
more traffic from their work

Requirements

 You should know how to use a PC at a beginner
level
 Screaming Frog SEO Spider (FREE Version at least)

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